Strategic Communications

Strategic Communications

CWI has been delivering communications and marketing strategies across cultures and continents since 2011, raising awareness and profiles for clients from a wide variety of sectors. Shaping partnerships and campaigns to boost visibility, market share and positive social impact, we place an abiding respect for people, culture and mutually beneficial relationships at the core of our work.

Client case: Pfizer Inc. and Grow Your Wellness

Pfizer Inc., the world’s largest research-based pharmaceutical company, looked to CWI to develop a communications campaign partnering with nurses worldwide to promote healthy lifestyles and address the global crisis of chronic diseases. CWI worked with Pfizer to create a unique, multipronged Grow Your Wellness campaign and Wellness Tree branding targeting nurses, in partnership with the International Council of Nurses. The 5 year campaign included multi-country attitudinal studies, a web-based nursing knowledge resource centre, an on-line health risk assessment of more than 5 000 nurses, wellness ‘speaking books’ for low literacy populations and high-effect events at global nursing conferences. Grow Your Wellness mobilised nurses in 9 countries to initiate and support health promotion and disease prevention programs for their patients and themselves, including at their own workplace – improving lifestyles and healthy behaviour outcomes.